Balboa Sport will provide strategic services as well as production and management services to promote the sport of speed skating in general and especially the international events hosted in Montreal.
The 2019-2020 season will be historic as the Quebec speed skating federation (F.P.V.Q.) will be the host of two international events in less than two months. First, the World Cup and then, the first-ever Four Continents Championships will both be held at the Maurice-Richard arena in Montreal.
In order to effectively promote the events as well as to take this as an opportunity to promote the sport in general, the provincial and national speed skating federation came to an agreement with Balboa Sport to be their official marketing and production partner. Among other things, our role will be to define the long term content strategy for the sport.
As part of our agreement, Balboa Sport will work as a partner with the federations & organizing committee in providing all the support as it relates to communications, marketing, and production. Our ultimate goal will be to increase the visibility of the sport online and through traditional media outlets as well as increase the revenue generated from the ticket sale of the two events.